厦门龙舟运动项目发展困境与发展路径研究

Study on the Development Dilemma and Development Path of Dragon Boat Sports in Xiamen Area

运用文献资料、专家调查、数理统计等研究方法,分析十年来厦门地区龙舟运动的发展现状及影响因素,在此基础上提出相应的策略和发展路径。结果发现:厦门龙舟运动发展受到竞技水平徘徊不前、资源匮乏和赛事组织管理水平不足及传统文化缺失等方面的制约,同时还受到社会因素、市场发展程度、媒体宣传力度等方面的影响。对此建议:(1)全力提升厦门地区龙舟运动的竞技水平;(2)加快产业化、市场化的运作步伐;(3)扩大宣传力度,积极搭建“龙舟家园”信息平台。明确相关职能部门的责任和义务,并提出具体措施与发展路径。

Utilizing literature,expert survey,mathematical statistics and other research methods,this paper analyzes the development status and influencing factors of the dragon boat movement in Xiamen in the past ten years,puts forward corresponding strategies and development paths.It was discovered that the development of Xiamen Dragon Boat Sports was constrained by the stagnation of competition level,lack of resources,organization and management of events,and the lost of traditional culture.At the same time,it was influenced by social factors,market development level and media propaganda.Suggestions for this:(1)improve the level of competition in the dragon boat sports in Xiamen;(2)accelerate the pace of industrialization and marketization;(3)expand publicity and build the“Dragon Boat Home”information platform,clarify the responsibilities and obligations of relevant functional departments and propose specific measures and development paths.