国内线上航空机票销售市场效率研究——-基于线上机票价格离散数据的分析

Research on Domestic Online Airline Ticket Sales Market Efficiency——A Study Based on Discrete Data of Online Ticket Prices

电子商务的普及使得机票交易的重心由线下转移至线上。早期国内同类型线上机票价格相差极大,但近几年情况发生改变,价差极小、离散率极低。本文以同类型线上机票价格的价差与离散数据为切入点,从市场透明度、产品透明度及市场准入门槛等三个方面来验证本市场是否属于低离散的高效率市场。分析发现,低离散现象与行业政策有较强的关联性,但非真正意义上的高效市场。在此基础上,就建立高效市场提出了相应的建议。

The popularity of e-commerce has shifted the focus of air ticket transactions from offline to online. In the early days, the prices of domestic online tickets of the same type varied greatly, but the situation has changed in recent years, with very small price differences and extremely low dispersion rates. This paper takes the spread and discrete data of online ticket prices of the same type as the starting point, and verifies whether this market belongs to a low-dispersion and high-efficiency market from three aspects: market transparency, product transparency and market barriers. Through analysis, it is found that the phenomenon of low dispersion has a strong correlation with industry policies and is not a truly efficient market. On this basis,corresponding suggestions are put forward to establish an efficient market.