经济欠发达地区居民对2022年冬奥会的感知及支持度研究——以张家口市居民为例

Perception and Support for 2022 Winter Olympics Games among Residents in Underdeveloped Areas: Evidence from Zhangjiakou

本文以张家口市居民为例,探讨经济欠发达地区居民对大型国际体育赛事影响的感知及支持度。通过实地调研和问卷数据分析发现:张家口市居民对2022年冬奥会的支持度与经济和文化利益感知、社会利益感知两个积极影响因素呈显著正相关关系,与冬奥会成本感知呈非显著负向关系;根据居民对冬奥会的感知和支持度因子,可以将居民分为乐观者、现实主义者和漠视者,这3类居民对冬奥会的感知存在明显差异,但是居民对大型体育赛事的支持度更多地依靠感知收益,而不是感知成本,3类居民中乐观者对冬奥会支持度最高;与发达地区不同,经济欠发达地区居民在成本感知上并不显著。

The paper explores the perceptions and support toward mega events(such as the 2022 Winter Olympics)among residents in underdeveloped areas(in this case,Zhangjiakou).Through field research and questionnaire analysis,it was found that Zhangjiakou residents’support of the 2022 Winter Olympics has a significant positive relationship with the perceived economic,cultural,and social benefits of the event,but a non-significant negative relationship with the perceived costs.The study indicated that based on their different perceptions of the forthcoming Winter Olympics,residents of Zhangjiakou can be divided into three groups,namely optimists,realists and indifferent people.It can be inferred that residents’support for mega events depends more on the perceived benefits rather than the perceived costs.Optimists have the highest support for the 2022 Winter Olympics.Furthermore,compared to previous research,it was found that support for mega events is basically the same in both underdeveloped and developed areas.Negative impact perception is not significant among Zhangjiakou residents.