农民合作社信用合作满意度实证研究——基于内部社会资本分析视角

An Empirical Study on Credit Cooperation Satisfaction in Farmer Cooperatives ——From the Perspective of Internal Social Capital

基于对3个省的3个县市区253家合作社的调查数据,运用因子分析法和二元Logistic分析法实证研究合作社社员满意度的影响因素。因子分析结果表明:内部社会资本由内部信任、内部规范和社会网络等3个因子构成。Logistic回归分析结果显示:内部信任、内部规范这两个测量变量与社员满意度存在显著的正相关性,而社会规范与社员满意度之间呈显著的负向相关关系。组织认同能够提高社员对合作社的满意度,且加入合作社时间越短的社员对合作社的满意度越高。此外,还通过剔除不显著变量和增加变量的方法对社员满意度进行回归分析,结果证明研究结论具有高度的稳健性。据此提出建立健全信用合作管理制度、加强合作社的社会整合功能、发挥合作社示范作用的政策建议。

Based on the survey data of 253 members of farmer cooperatives in three counties and districts,this paper uses factor analysis and binary logistics analysis to empirically study the factors influencing the members’satisfaction of farmer cooperatives.The results of factor analysis show that internal social capital is composed of three factors:internal trust,internal norms and social network.And the results of logistic regression analysis show that the two measurement variables of internal trust and internal norms are significantly positively correlated with members’satisfaction,while social norms are significantly negatively correlated with members’satisfaction.Organizational identification can improve members’satisfaction with cooperatives,and members who have been in cooperatives for a shorter period of time are more satisfied with cooperatives.This paper also eliminates insignificant variables and increases variables,and the results prove that the research conclusions are highly robust.Therefore,some policy suggestions are put forward,such as establishing and perfecting the management system of credit cooperation,strengthening the social integration function of cooperatives,and giving play to the demonstration role of cooperatives.