消费视域下知识付费模式现状与发展研究

Research on the Present Situation and Development of the Knowledge Payment Mode from the Perspective of Consumption

知识服务正在成为一个跨界的新兴产业,知识从免费走向付费。以我国知识付费兴起背景、发展演变入手,对当下主流知识付费模式进行分析,从生产、传播、消费三个角度总结知识付费现有的运行模式。指出消费者在知识付费时所在意的将不仅是商品或服务本身,而是能否在消费中体验到获得感和幸福感、感受到更广阔更丰富的精神层面的附加价值,因而知识付费将越来越服务于消费的终极目的——人的全面发展。

From free knowledge to paid one,the knowledge service industry is becoming a cross-border emerging sector.On the basis of the background and development of knowledge payment in China,this paper analyzes the current mainstream knowledge payment mode,and summarizes the existing operation mode of knowledge payment from three angles:production,dissemination and consumption of knowledge.This paper points out that when consumers pay for knowledge,they care about not only the goods or services themselves,but whether they can experience the sense of achievement and happiness in consumption,and whether they feel the added value at the broader and richer spiritual level as well.Therefore,knowledge payment will gradually serve the ultimate goal of consumption-the all-round development of human beings.