大数据助力高校新闻网建设策略

Strategies of Constructing the College News Network with Big Data

高校新闻网是高校宣传思想工作的重要阵地,有理论宣传、舆论引导、思想政治教育等不可忽视的作用和影响。随着互联网的兴起,多媒体数字化浪潮叠加袭来,海量的数据应运而生,广大师生的思想动态和意识形态正被日益隐蔽和多元的信息所渗透。面对新的媒体格局和舆论生态,高校宣传思想工作者利用大数据思维和技术助力高校新闻网的结构框架和内容支撑,从而实现高校新闻网对广大师生的思想观点、道德规范等方面的引领功能。

The college news network serves as an important front of publicizing ideological work in colleges and universities,exerting considerable influence in theoretical publicity,guidance of public opinions as well as ideological and political education.With the rise of the Internet,multimedia digitalization is coming,with emergence of massive data.The ideological dynamics and ideology of most teachers and students are immersed in increasingly hidden diverse information.In the face of the new media pattern and public opinion ecology,publicity and ideological workers in colleges and universities should use big data thinking and technology to build the structure framework and content support for the college news network,so as to realize the leading function of the college news network on the ideological views and moral standards of teachers and students.