摘要
通过对国内乡村视觉形象设计现状的分析,提出民族特色文创产业融入美丽乡村建设的乡村视觉形象设计。先提取民族特色文创产业视觉元素,更加系统地研究乡村视觉形象设计,重新审视乡村视觉形象的典型要素。在此基础上,依据视觉形象设计原则,将民族特色文创产业融入到乡村视觉形象设计当中,使乡村视觉形象设计得更完善、更系统化。由此,完成民族特色文创产业融入美丽乡村建设的乡村视觉形象设计的研究。
Based on the analysis of the current situation of rural visual image design in China, this paper puts forward the rural visual image design with the integration of ethnic cultural creative industry into beautiful rural construction. Firstly, we should extract visual elements of ethnic characteristics of literary industry, more systematic study of rural visual image design, re-examine the typical elements of rural visual image. On this basis, according to the principle of visual image design, the national characteristic literary industry is integrated into the rural visual image design to make the rural visual image design more perfect and systematic. Accordingly, the study on the visual image design of the countryside in which the ethnic cultural creative industry is integrated into the construction of beautiful countryside is completed.
作者
陈虹
李倩
Chen Hong;Li Qian
出处
《四川民族学院学报》
2019年第6期64-68,共5页
Journal of Sichuan Minzu College
基金
安徽省自然科学研究重点项目——“美丽乡村建设背景下皖南徽派村落生态格局建设与保护策略研究”,项目编号:KJ2018A0615
安徽省人文社会科学重点项目——“徽州民间传说的数字化传承研究”,项目编号:sk2018a1098。
关键词
民族特色
文创产业
乡村视觉形象
评价分值
品牌形象
ethnic characteristics
cultural creative industry
rural visual image
evaluation score
brand image