全球化背景下企业跨国并购动因与风险分析——以海信电器并购东芝电视为例

An Analysis of the Causes and Risks of Cross-border M&A in the Context of Globalization——With Hisense’s Acquisition of Toshiba TV as an Example

当前,我国企业走向国际市场的手段之一就是跨国并购。文章以海信电器并购东芝电视为例,从海信电器动因驱动下成功并购的具体实践以及并购后的预期风险两方面进行分析和探讨,并从海信并购过程中明确的并购目标、多元的并购动因以及全面的信息沟通等方面为我国企业通过跨国并购推动全球化战略布局,提升品牌影响力提供借鉴。

Presently,one of the means for Chinese enterprises to enter the international market is cross-border M&A.Taking Hisense’s acquisition of Toshiba TV as an example,this paper analyzes and discusses the specific practice of successful M&A driven by Hisense’s motives and the expected risks after M&A,and promotes the global strategic layout of Chinese enterprises through cross-border M&A from the aspects of clear M&A objectives,multiple M&A Motives and comprehensive information communication in the process of M&A of Hisense Brand influence provides reference.