茶文化旅游体验价值创新策略研究

Study on the Innovation Strategy of Tea Culture Tourism Experience Value

以第五届安徽省六安茶谷开茶节游客为对象,通过问卷调查,采用因子分析法提取茶文化旅游体验的主要价值。结果表明:美学观赏价值、保健养生价值、娱乐体验价值和教育科普价值是游客参与茶文化旅游体验的价值所在。基于此,本文认为精细化的发展模式、体验型的活动类型、多元性的产业形态和品牌化的特色产品是实现茶文化旅游体验价值创新的主要策略。

Taking the tourists of the 5th Anhui Lu'an Tea Valley Kaicha Festival as the research object,the main value of tea culture tourism experience was extracted by factor analysis through questionnaire survey.The results show that the aesthetic value,health care value,entertainment value and education popular science value are the value of tourists participating in tea culture tourism experience.Based on this,this paper believes that refined development model,the type of experiential activities,the diversified industrial form and the branded characteristic products are the main strategies to realize the innovation of tea culture tourism experience value.