新时期少儿期刊品牌塑造的着力点研究

Research on the Focus of Brand Building ofChildren's Periodicals in the New Period

在新时期背景下,少儿期刊想要在竞争激烈的市场环境下实现进一步发展,必须通过塑造品牌期刊,增强自身的竞争优势,并以品质刊物吸引读者的关注。为此,少儿期刊应把握时代发展变化和品牌塑造的着力点,采取合理的措施,建立期刊品牌,满足读者的需求。本文通过对新时期少儿期刊品牌塑造的着力点进行研究,并提出合理建议,希望对促进少儿期刊发展有所帮助。

In order to realize the further development of children's periodicals in the competitive market environment,children's periodicals must strengthen their competitive advantage by shaping brand periodicals,and attract the attention of readers with quality publications.Therefore,children's periodicals should grasp the focus of the development and change of the times and brand shaping,and take reasonable measures to establish periodical brands to meet the needs of readers.This paper studies the focus of brand shaping of children's periodicals in the new period,and puts forward some reasonable suggestions,hoping to be helpful to promote the development of children's periodicals.