基于“双创”能力培养的“三实一体”实践教学体系构建研究——以湖南农业大学市场营销专业为例

为加强大学生“双创”能力的培养,深入分析了市场营销专业“三实一体”实践教学体系提出的背景,阐述了突出“双创”能力培养,产教融合、校企协同育人,高校、大学生与合作企业三方共赢等实践教学体系构建原则,建立了“一理念-三实践-三平台-两能力”的“三实一体”实践教学体系,提升了大学生创新创业能力培养实效,为市场营销专业建设提供有力借鉴的同时,也为解决实践教学理念更新“滞后”、基地建设“无根”、具体实施“放羊”等问题提供了一种思路和可行解决方案。

In order to enhance university students'innovation and entrepreneurship abilities,this paper first deeply analyzes the background of a"three-practice integrated"practical teaching system for marketing major and expounds the principles for constructing such a practical teaching system which highlights cultivating students'innovation and entrepreneurship abilities,teaching students based on the integration of industry and education and the coalition of college and enterprise,and achieving a tripartite co-win situation for the university,the students and the enterprises being involved.The practical teaching system,i.e.,one concept-three kinds of practices-three platforms-two abilities,is then constructed.This system has improved the actual effects of cultivating university students'innovation and entrepreneurship abilities,providing a valid reference for the construction of marketing major.It is also a possible solution to the problems of"lag"in the practice teaching concept,"no roots"in the construction of practice base and undisciplined or idle behaviors in implementing practical teaching.