基于区域经济的商务英语专业毕业设计创新探索

The Innovation Exploration of Graduation Project of Business English Major Based on Regional Economy

应用型院校的人才培养目标旨在以应用为本,培养满足社会行业实际需求,顺应社会发展方向,以及服务于地方区域经济和人才市场的应用型人才。应用型院校的商务英语专业如何规避自身短板发挥自身的比较优势,并凸显与地方区域经济的匹配性及辐射性,这对于提高应用型院校商务英语专业人才培养的质量,提高人才本身的竞争力都至关重要。其中本科毕业设计作为人才培养的重要一环,同样需要探索体现商务英语培养目标的新模式,以倡导商英专业毕业论文设计形式的多样化与个性化,以实现差异化、实用性的人才培养目标。

The talents cultivation target of application-oriented colleges and universities is to cater to the practical requirement of different social sectors and direction of social development,so as to serve the local regional economy and talent market.How to mitigate the weakness and give play to the comparative superiority,and how to match and radiate the local economy are crucial to improve talents cultivation quality and competitiveness of business English major students.Graduation project,as an important part of talents cultivation,also needs to explore new modes to gear to cultivation target of business English major.Diversified and personalized modes of undergraduate thesis of business English major can help to realize differentiation and practicability of talents cultivation target.