媒介融合背景下农村文化供给侧改革对策

The Supply-side Reform of Rural Culture under the Background of Media Convergence

在新时代农村文化供给过程中,媒介融合的深入推进与传媒科技的发展应用亟待落到实处。传统媒体与新兴媒体优势互补地一体化发展便成为新时代农村文化供给的主攻方向,这种新形态下的文化供给侧改革将会提升农村文化供给效能,促进农村文化振兴。立足于传播学与管理学的二元交叉视角,探究媒介融合背景下我国农村文化供给侧改革的新对策。

In the process of rural culture supply in the new era,the in-depth promotion of media convergence and the development and application of media technology need to be implemented.The integrated development of traditional media and emerging media with complementary advantages has become the main direction of rural culture supply in the new era.The cultural supply-side reform under this new form will improve the efficiency of rural culture supply and promote the revitalization of rural culture.Based on the dual cross perspective of communication and management,this paper explored the new countermeasures for the supply-side reform of rural culture in China under the background of media convergence.