全域旅游背景下地方主题式旅游区发展策略探讨

Research on the Development Strategy of Local Theme Tourism Areas under the Background of Global Tourism

目前,我国旅游业发展总体态势良好,局部区域旅游业面临着再发展的问题。文章针对全域旅游建设过程中存在的区域旅游联系薄弱、旅游资源特色难以彰显、旅游建设缺乏深度等问题,提出主题式旅游区发展策略,分析了城镇主题化发展、景区深度发展、区域协同性较强等主题式旅游区建设的现实性因素,提出凝练全域化的旅游主题、设计多样化的旅游形式、组织系统化的旅游建设等地方主题式旅游区建设构想。

At present,China is in an important period of industrial restructuring and upgrading,Tourism is a key pillar industry in the post-industrial era,It is playing an increasingly important role in the development of national economy and society.China′s tourism industry has developed well,and regional tourism industry is facing the problem of redevelopment.This paper focuses on problems existing in the process of global tourism construction,such as weak regional tourism connections,difficult to highlight the characteristics of tourism resources,and lack of depth in tourism construction,etc.introduced the theme tourist area,analyzes the realistic factors of thematic tourism area construction such as thematic development of cities,deep development of scenic spots and strong regional coordination,Finally,the paper putting forward some ideas such as concise and comprehensive tourism themes,designing diversified forms of tourism,organizing and systematizing tourism construction.