在线课程内容质量评价指标体系新探——基于学习者体验和知识付费的视角

A New Study on the Evaluation Index System for Content Quality of Online Course:A Perspective from Learner Experience and Knowledge Payment

当前一些在线课程由于偏向复制传统学校课程,缺乏创新而受到各界质疑。其症结何在?该如何消解?众说纷纭。在审思“智能互联时代”学习者主权的理念基础上,在线课程应以“体验为王”作为需求牵引;基于“共享经济时代”付费学习模式,在线课程应以“内容为王”作为核心价值。基于此,提出“旨在满足学习者内容体验的在线课程内容质量评价”是在线课程质量评价的新视角,并对在线课程的内容质量概念进行界定,从课程、互联网、开发三个维度理论,遴选出在线课程内容质量评价的关键指标,然后运用量化研究方法进行实证遴选:采用问卷调查法,收集419名学习者关于在线课程内容质量评价的意见,运用模糊综合评价法分析各评价指标的隶属度,再运用SPSS 23.0分析指标的相关性、鉴别力,以剔除重复或交叉程度较大的指标和变异系数低的指标;对评价指标体系的信度与效度进行检验,构建出包括专业度、稀缺度和规范度3个一级指标,适切性、一致性、科学性等18个二级指标在内的在线课程内容质量评价体系。今后在线课程的建设,应了解学习者的“知识性需求”,满足学习者对“内容”的体验。

Online course has been criticized for their tendency to copy traditional school courses and for being lack of innovation.Thus,recognizing the importance of learner sovereignty in the“smart connected era”,should regard“learning experience”as the key demand;in the paid learning model of“sharing economic era”,“content”is the core value of online course.Based on these,we propose a new perspective for online courses evaluation,“the quality evaluation of online courses in the meet of learners’experience of content”.This paper defines the concept of online course content quality,and selects the key indicators of online course content quality evaluation from three dimensions:curriculum,Internet and development.We use quantitative research method to make empirical selection.Firstly,use the questionnaire survey to collect 419 learners’opinions about online course content quality evaluation,then analyze the membership degree of each index by Fuzzy Comprehensive Evaluation,followed by analyzing the relevance and discrimination by SPSS 23.0,in order to eliminate duplicate,highly crossed and of low variable coefficient indexes,and lastly test the reliability and validity of the evaluation system.Finally,an online course content quality evaluation system is built,including three first-level indicators:professionalism,scarcity and standardization;18 second-level indicators,such as appropriateness,consistency and scientificity,etc.It is suggested that the online courses development should fully understand learners’“knowledge needs”and satisfy learners’experience for“content”.