新时代背景下体育特色小镇SWOT分析——以山东省为例

SWOT Analysis of Sports Characteristic Town in New Era: A Case Study of Shandong

当前我国经济社会不断发展,人们的生活质量得到很大程度的提高,体育消费需求越来越多样化。在“健康中国2030”“全民健身”等理念的引导下,体育特色小镇成为推动我国体育产业发展的重要力量。以山东省为例,对其体育特色小镇的发展现状进行SWOT分析,总结了当前山东体育特色小镇建设过程中的优势和劣势,并对其面临的发展机遇和挑战进行研究,最后对山东省体育特色小镇提出相应的规划建议,从而为国内体育产业的发展提供理论依据。

With the continuous development of China's economy and society,people's quality of life has been greatly improved,and sports consumption demand is becoming more and more diversified.Under the guidance of the concepts of"Healthy China 2030"and"National Fitness",sports characteristic town has become an important force to promote the development of China's sports industry.Taking Shandong Province as an example,this paper makes a SWOT analysis of the development status of its sports characteristic towns,summarizes the advantages and disadvantages in the construction process of it,and studies the development opportunities and challenges it faces.Finally,the paper puts forward corresponding planning suggestions for the sports characteristic town of Shandong,so as to provide theoretical basis for the development of domestic sports industry.