互惠利他行为在供应链管理中的研究综述

Research Review of Reciprocal Altruism in Supply Chain Management

作为利他行为的新发展与补充,互惠利他行为的发展不仅丰富了行为博弈理论的研究,同时也对提高经济管理效率具有一定的指导意义。通过对国内外有关互惠利他行为在供应链管理中的研究进行系统回顾,梳理研究点与研究方法,归纳总结现有的研究成果,对比分析现有研究中存在的不足,展望未来的研究方向。提出增加对互惠利他行为在供应链管理中的实证研究、对由多个成员构成的复杂型供应链和互惠利他行为偏好强弱对供应链管理的影响程度等方面的研究思路,希望能为关注互惠利他行为理论的学者提供参考。

Reciprocal altruistic behavior refers to the behavior that individuals achieve mutual benefit and win-win situation through altruism first and then self-interest.As a new development and supplement to altruistic behavior,the development of reciprocal altruism not only enriches the research of behavioral game theory,but also has certain guiding significance for economic management efficiency.Through a systematic review of studies on reciprocal altruism in supply chain management at home and abroad,this paper sorted out research points and methods,summarized the existing research results,compared and analyzed the deficiencies in existing research,and looked forward to the direction for future research.It then proposes an experimental study on increasing the empirical research on reciprocal altruism in supply chain management,the complex supply chain composed of multiple members,and the influence of the strength of reciprocal altruism on supply chain management,hoping to provide reference for scholars concerned about the theory of reciprocal altruism.