大数据背景下供电企业营销管理创新研究

Research on Marketing Management Innovation of Power Supply Enterprises under the Background of Big Data

信息技术在当今网络化和信息化的时代浪潮中逐也步在电力领域发挥着重要的作用。其中,大数据技术对供电企业的营销管理工作提供了强大的技术支撑,也是企业运营和发展的必要手段。根据我国目前的供电企业发展来看,利用大数据的相关技术并结合企业的自身发展实际形势进行合理的营销如火如荼。在这个背景下,本文针对供电企业的营销管理在大数据时代下的创新措施进行分析和探讨,希望可以为相关技术人员提供一定的参考。

Information technology plays an important role in the field of electric power step by step in the tide of network and information age.Among them,big data technology provides a strong technical support for the marketing management of power supply enterprises,and is also a necessary means for the operation and development of enterprises.According to the current development of power supply enterprises in China,using the relevant technology of big data and combining with the actual situation of their own development to carry out reasonable marketing is in full swing.In this context,this paper analyzes and discusses the innovative measures of marketing management of power supply enterprises in the era of big data,hoping to provide some reference for relevant technical personnel.