游客环境知识的影响因素及其城乡差异表征——基于CGSS 2013数据的实证分析

The influencing factors of tourists′ environmental knowledge and characterization of urban-rural differences——Based on the data of CGSS 2013

基于CGSS 2013数据,以旅游领域为切入点,以游客为研究对象,分析游客环境知识的影响因素及其城乡差异。研究发现:性别、受教育程度、环境问题了解程度、政府环境治理行为对游客环境知识具有显著影响,且这些因素对游客环境知识影响的城乡差异显著。据此提出,应通过教育手段增进游客环境知识的储备,通过宣传手段推进游客环境知识的积累,通过行政手段加强游客环境知识的引导,进而引导游客树立生态环境保护理念和实施公共环境友好行为,促进生态环境的可持续发展。

Based on the data of CGSS 2013,taking tourists as the research object,this paper analyzes the influencing factors of tourists′environmental knowledge and the urban-rural differences.The results show that gender,education,understanding of environmental issues,and government environmental behavior have a significant impact on tourists′environmental knowledge.The impacts of these factors on tourists′environmental knowledge have obvious urban-rural differences.Therefore,in order to comprehensively enhance the environmental knowledge of tourists,the reserve of tourists′environmental knowledge should be enhanced by means of education,and the accumulation of tourists′environmental knowledge should be promoted by means of propaganda,and the guidance of tourists′environmental knowledge should be strengthened by means of administration,so as to establish the concept of protecting the ecological environment and implement public environmental friendly behaviors and promote sustainable development of ecological environment.