居民视角下江门地方形象感知研究

Research on Local Image Perception in Jiangmen from the Perspective of Residents

地方形象的研究主要集中在旅游者的目的地形象上,对其他利益相关者的视角关注较少。本文通过对现有居民地方形象研究文献的梳理,探讨居民地方形象的共同属性,并考察社区属性在居民地方形象测量中的作用。对420名江门居民的数据进行探索性和验证性因子分析,最终提出包括自然与人文资源、社区服务、社会环境和休闲娱乐四个维度的测量模型,有助于居民地方形象的研究,同时也为开发和推广旅游目的地以及提高居民的生活质量提供建议。

The study of local image focuses on the destination image of tourists and pays less attention to the perspectives of other stakeholders.This paper explores the common attributes of local image of residents by combing the literature of local resident image research,and examines the role of community attributes in the measurement of local image of residents.Exploratory and confirmatory factor analysis is carried out on the data of 420 Jiangmen re-sidents.Finally,measurement models of four dimensions including natural and human resources,community ser-vices,social environment and leisure and entertainment are proposed to help the study of local image of residents.It also provides advice on developing and promoting destinations and improving the quality of life of residents.