网络流行语“锦鲤”的社会语用与教学启示——基于模因论视角的分析

The Social Pragmatics and Teaching Implications of the Network Catchword “Koi”——Analysis Based on the Perspective of Memetics

本文以“锦鲤”为研究对象,从道金斯的模因论出发,分析“锦鲤”在其复制和传播的过程中产生的泛化变异以及作为语言模因深受欢迎的原因,探讨其给英语教学带来的启示,为今后探讨模因论和网络流行语的社会语用功能和英语教学铺就一条新的思路。

Based on Dawkins’s memetics,this paper takes“Koi”as the research object,analyzes the genera-lization variation produced by“Koi”in the process of its reproduction and dissemination,the reasons why it is popular as a language meme,and the inspiration it brings to English teaching.It will lay a new way for us to explore the memetics and the social pragmatic function of network catchwords and English teaching.