5Zhang,-J.-J; Smith,-D.-W; Pease,-D.-G; Jambor,-E.-A .Negative influence of market competitors on the attendance of professional sport games: the case of a minor league hockey team.[J]. Sport marketing quarterly, 1997(3):31;34-40.
6Zhang, -J. - J; Smith,-D.-W.Impact of Broadcasting on the Attendance of Professional Basketball Games. [J]. Sport marketing quarterly, 1997(1):23-29.
7Sutton,-W.-A; McDonald,-M.-A; Milne,-G.-R; Cimperman,-J .Creating and fostering fan identification in professional sports.[J]. Sport marketing quarterly, 1997(1):15-22.
8Kahle,-L.-R; Kambara,-K.-M; Rose,-G.-M..A functional model of fan attendance motivations for college football.[J]. Sport marketing quarterly , Dec 1996(4):51-60.
9Lascu,-D.-N; Giese,-T.-D; Toolan,-C; Guehring,-B; Mercer,-J.Sport involvement: a relevant individual difference factor in spectator sports. [J]. Sport marketing quarterly 1995(4):41-46.
10Branch,-D.-D. Tapping new markets: women as sport consumers.[J]. Sport marketing quarterly), 1995(4):9-12.
