摘要
城市的视觉形象是城市对外展示和沟通的重要名片,同时也是城市自我推广的手段,它关乎着居民的生活质量乃至当地的经济发展。每个城市环境都有构成维度即自然场所和人为场所,场所精神意味着以新的历史文脉,具体化场所的本质内涵,通过人与城市空间之间的影响和互动,维持和强化城市精神,从而塑造一个具有方向感和认同感的城市视觉形象。
Urban visual branding image as an effective sustainability and communication tool promotes urban development.The urban visual image also concerned about the quality of residents'life and even the local economic development.Urban environment is composed of natural scenery and man-made landscape.The spirit of field means to maintain and strengthen the city spirit through the influence andinteraction between people and urban space with a new historical context,and to create a visual image of the city with a sense of direction and identity.
作者
张明
刘可荟
Zhang Ming;Liu Kehui(Xiamen Academy of Art and Design,Fuzhou Unversity,Xiamen Fujan,361024,China)
出处
《艺术生活》
2019年第2期49-52,共4页
Art & Life
基金
福建省社科规划项目“基于场所精神视角的城市视觉形象设计研究”，成果项目编号：2014B129
关键词
城市环境
场所精神
视觉形象设计
urban environment
spirit of field
visual image design
