媒介融合背景下王船山思想的全媒体传播

On Omnimedia Communication of Wang Chuanshan’s Thought under the Background of Media Convergence

以媒介融合为特征的全媒体发展,给历史文化名人的思想传播带来了机遇和挑战。文章针对王船山思想传播出现的传播主体诉求等五大盲区,梳理王船山诞辰四百周年纪念活动的成功经验,从主体多元互动、内容多维呈现、媒介全程跟进、话语多方转换、受众实践参与五个维度,提出了王船山思想大众传播的对策。

The development of omnimedia characterized by media convergence has brought opportunities and challenges to the ideological dissemination of historical and cultural celebrities.This article in view of the Wang Chuanshan’s thought spread in transmission demands and so on five big blind area,combing the king mountain the four hundredth anniversary of the successful experience,from subject pluralistic interaction,multi-dimensional content rendering,media as it goes,multi-party discourse transformation practice,audience participation in five dimensions,the feasibility of the proposed Wang Chuanshan’s thought mass communication countermeasures.