海丝文化的阐释与表现:重塑泉州城市国际形象

Interpretation and Expression of Maritime Silk Route Culture:Reshaping the International Image of Quanzhou City

海丝城市拥有独特的地缘和历史文化,与“一带一路”沿线国家关系密切,有效的文化传播策略能重塑海丝城市的国际形象。泉州海丝城市文化在对外传播中,由于缺乏双向互动机制、缺乏传播创新机制、缺乏鲜明城市符号等原因,无法将独特的地域文化积淀和文化脉络传播出去,城市国际影响力不足。为此,重塑泉州城市国际形象,需要重新定义海丝文化的核心价值,加强全民外交,强化媒介融合,形成互利共赢的“海丝文化”命运共同体。

Cities in Maritime Silk Road has unique geopolitical and historical culture.It is closely related to the countries along the belt and road.Effective cultural communication strategy can reshape the international image of hay city.At present,due to the lack of two-way interaction mechanism,communication innovation mechanism and distinctive urban symbols,the external communication of Quanzhou Maritime Silk Road urban culture cannot spread the unique regional cultural accumulation and cultural context,and the international influence of the city is insufficient.In view of this,to reshape the international image of Quanzhou City,we need to redefine the core value of the silk sea culture,strengthen national diplomacy,strengthen media integration,and form a community of shared destiny of"Silk sea culture"with mutual benefit and win-win results.