大数据背景下红色旅游营销创新模式研究——以大连市旅顺口区为例

大数据时代,通过对海量数据进行分析,获取价值巨大的服务和产品,在各领域都有广泛运用。大数据背景下,旅游新模式不断出现,旅游形式实现智慧化,消费者旅游决策受到直接影响。大连旅顺口区红色旅游在营销形式、旅游方式、旅游资源、旅游特色产品以及营销意识上都存在不足,应从传统模式的创新入手,利用AR、VR等高新技术还原红色文化,并在宣传上采取整合营销和体验营销等多种营销手段,依据旅顺红色旅游的现状和不足,改变旅顺红色旅游营销模式,推动红色旅游的发展。

In the era of big data,we can obtain services and products with great valuethrough the analysis of massive data,which are widely used in various fields.In the context of big data,new tourism modes are emerging,tourism forms are becoming intelligent,and consumers'tourism decisions are directly affected.The red tourism in Lushunkou district of Dalian is not well developed in marketing form,tourism mode,tourism resources,tourism characteristic products and marketing consciousness.We should start with the innovation of traditional mode,restore the red culture by using high and new technologies such as AR and VR,adopt various marketing means such as integrated marketing and experience marketing,and change the marketing mode according to the current situation and the deficiency of red tourism in the district,so as to promote the development of red tourism.