舞蹈短视频传播的泛化现象审视分析——以“丽人行”舞蹈为例

A Review and Analysis of the Short Video Communication of Dance in Beautiful Walking

随着自媒体与短视频等新兴传播渠道的不断兴起,其传播效果也引起了学界关注。如“丽人行”舞蹈短视频的飞速传播,既为舞蹈的传播与推广带来了热度,也衍生了诸多问题。在舞蹈短视频传播的过程中,如何从中有效地对其审视与分析成为了舞蹈学者义不容辞的责任。研究运用文献资料法、逻辑分析法等方法,针对“丽人行”舞蹈短视频传播的泛化现象进行审视与分析。在现象上,从民族文化层面、观赏体验层面、大众娱乐层面进行分析,并从传播学角度对传播者、媒介、受众分别进行积极与滞后表现的剖析,以期对舞蹈传播领域未来的健康发展提出有价值的参考建议。

With the continuous rise of self-media and short video,its communication effect has attracted more and more attention in academic circles.The rapid spread of the short video dance Beautiful Walking not only brings heat to the dissemination and promotion of dance,but also gives rise to many problems.How to effectively examine and analyze it has become the unavoidable responsibility of dance scholars.Through the methods of literature,logic analysis and so on,this paper examines and analyzes the problem of the short video dance Beautiful Walking.In terms of phenomenon,thes paper analyzes its national culture,viewing experience and mass entertainment,and makes a positive and stagnant analysis of the communicator,media and the audience respectively from the angle of communication science,aiming to put forward valuable reference suggestions for the healthy development of dance communication in the future.