“大思政”格局下高校新媒体传播

New Media Communication in Colleges and Universities under the Pattern of “Great Ideological and Political Education”

媒体融合环境下,全新的媒体传播环境对高校思政工作开展提出了新任务和新使命。在“大思政”育人格局下,高校要围绕校园思想舆论环境,以文化育人、有效育人为目标,创新新媒体传播策略。为此,要从夯实主流思想阵地、变革新媒体传播工作思路、构建高效互动机制出发,构建高校全新媒体传播体系,提升新媒体传播育人价值。

Under the environment of media integration,the new media communication environment puts forward new tasks and missions for ideological and political education in universities.Under the pattern of“great ideological and political”education,colleges and universities should focus on the campus ideological and public opinion environment,take cultural education and effective education as the goal,and innovate new media communication strategies.Therefore,starting from firmly consolidating the mainstream ideological position,reforming the thinking of new media communication and building an efficient interactive mechanism,it should be built a new media communication system in universities and enhance the educational value.