跨境电商综合试验区区位价值影响因素研究

Study on the Factors Affecting the Location Value of Cross-border E-Commerce Comprehensive Experimental Area

跨境电商是产业经济、电子商务和国际贸易综合发展的新模式,对价值链重构和经济全球化发展具有深远影响。跨境电子商务综合试验区是推动跨境电商发展,促进国际贸易自由化、便利化和业态创新的突破口。如何推动企业开拓国际市场并融入全球价值链,最终形成独特的区位价值,是跨境电子商务综合试验区面临的重要问题。分析了跨境电商综合试验区区位价值的影响因素,构建区位价值影响分析模型,以35个跨境电商综合试验区为样本,定量研究各影响因素对区位价值的作用原理,最后揭示出境电商综合试验区区位价值的形成机理,并提出跨境电商综合试验区区位价值开发利用的管理建议。

Cross-border e-commerce is a new model for the comprehensive development of industrial economy,e-commerce and international trade,which has had a profound impact on the reconstruction of value chain and the development of economic globalization.The cross-border ecommerce comprehensive pilot zone is a breakthrough to promote cross-border e-commerce development and promote international trade liberalization,facilitation and business innovation.How to promote enterprises to explore the international market and integrate into the global value chain,and ultimately form a unique location value,is an important issue facing the cross-border e-commerce comprehensive pilot zone.This paper analyzes the influencing factors of the location value of cross-border e-commerce comprehensive test area,constructs the location value impact analysis model,and uses 35 cross-border e-commerce comprehensive test areas as samples to quantitatively study the action principle of each influencing factor on the location value,and finally reveals The formation mechanism of the location value of the comprehensive test area of the e-commerce company,and the management suggestions for the development and utilization of the location value of the cross-border e-commerce comprehensive test area.