共享单车未来经营模式探析——以小黄车为例

Analysis on the Future Business Model of Bike Sharing——Taking Yellow Car as an Example

共享单车的出现是近些年来我国经济发展过程中的有益探索,它能把公共交通问题解决的方案投向市场化,让民营资产发挥好公益属性。社会、各方面企业、市场在这里交织共存、一起发展,新生事物加上资本的大规模引入,为市民的出行提供了更多的便利选择,但这也给城市公共交通的整体性规范管理提出了挑战。

The emergence of shared bicycles is a useful exploration in the course of China's economic development in recent years.It can put solutions to public transportation problems into the market and allow private assets to play a good role in public welfare.Society,all aspects of enterprises,and the market coexist here.Together development,new things and large-scale introduction of capital increase the choice and convenience of citizens'travel,and also hinder the overall regulation of urban public transportation.This article will analyze the business models and the emergence of shared bicycles on the basis of full research.The development concept,combined with failure cases,put forward its promotion ideas,and then promote its wider participation in market competition,and continuously meet the smart travel needs of the people in the era of big data.