基于系统动力学的贵州省网络零售生态系统研究

Guizhou Province’s E-retailing Ecosystems:A system Dynamics Approach

为了发挥网络零售对贵州省经济发展的促进作用,加快贵州省网络零售产业的健康发展。本文从系统动力学理论的视角,运用动态和反馈的思维方式,针对高度开放和渗透性极强的网络零售产业,构建产业中相关利益者与外部环境之间的互动关系。利用Vensim PLE软件,建立贵州省网络零售生态系统模型,分析贵州省网络零售产业的发展趋势,揭示影响贵州省零售产业的主要因素,及不同因素对贵州省网络零售产业的影响效度。研究结果不仅有助于企业正确处理生态系统的各种关系,也为贵州省政府制定相应的理论政策提供了依据。

It is very important for Guizhou’s economic development to accelerate the healthy development of e-retailing industry of Guizhou province.From the perspective of system dynamics theory,the interactive relationship,stakeholders and the external environment in the highly open and permeable e-retailing industry,are constructed in this study.Vensim PLE software is utilized to establish the model of Guizhou’s e-retailing ecosystem,analyze the development trend of Guizhou’s e-retailing industry,and reveal the main factors affecting Guizhou’s e-retailing industry and the influence validity of different factors on Guizhou’s e-retailing industry.The results not only help enterprises correctly deal with various relationships of the ecosystem and promote the development of Guizhou’s e-retailing industry,but also provide the basis for Guizhou provincial government to formulate relevant theoretical policies.