扁平化设计风格下面具纹样的审美意蕴研究

Study on Aesthetic Implication of Mask Pattern under Flat Design Style

扁平化的设计因其极简的风格越来越受大众的喜爱,它将事物最核心的元素抽离出来,由繁入简,以其简约的设计风格赢得更多消费者的青睐,成为当下的流行新贵。极简并非简单,用最少的元素显露出最有价值的信息。适当地利用色块来使得整个效果简洁有内涵,包含了其对品牌形象的深度理解。系列扁平化风格的运用,将消费者带入一个全新的清爽世界,使得消费者身临其境,心情愉悦。本文从扁平化的设计风格入手,利用面具纹样表现传统文化的更新变迁,并体现出扁平化的赣傩面具纹样给人带来的现代而又不失传统的全新视觉体验。

Flat design is becoming more and more popular because of its minimalist style,which takes out the most core elements of things,by the complex into simple,simple is complex,with its simple design style to win the favor of more consumers,become the current popular upstart.Minimalism is not simple.Use at least the elements to reveal the most valuable information.Appropriate use of color block to make the whole effect concise connotation,including the deep understanding of its brand image.The application of series flat style brings consumers into a brand new and refreshing world,which makes consumers feel experiencing it and happy.This paper starts with the flat design style,uses the mask pattern to show the renewal and change of traditional culture,and reflects the modern and traditional new visual experience brought by the flat Gannuo mask pattern.