大数据背景下高职院校学生消费行为分析及正面引导策略

Analysis of Students’ Consumption Behavior in Higher Vocational Colleges and Positive Guidance Strategies under the Background of Big Data

在我国,高职院校在人才培养方面一直发挥着重要作用,尤其是在现代化进程不断加快的趋势下,为国家和社会提供了大量职业人才。高职院校学生已经成了当前社会消费的主要群体,加强对其消费行为的分析,能够及时发现其发展中存在的问题,以便及时调整高职院校教育教学思路。大数据时代悄然来临,运用先进的技术手段对学生的消费行为进行分析,能够促进工作效率的提升。本文将通过分析大数据背景下高职院校学生消费行为的问题,探索大数据背景下高职院校学生消费行为的正面引导策略。

In our country,higher vocational colleges have been playing an important role in personnel training,especially in the trend of accelerating the modernization process,providing a large number of professional talents for the country and society.Higher vocational college students have become the main group of social consumption at present.Strengthening the analysis of their consumption behavior can find out the problems existing in their development in time,so as to adjust the educational and teaching ideas of higher vocational colleges in time.The era of big data is approaching quietly.Using advanced technology to analyze students’consumption behavior can promote the improvement of work efficiency.This paper will explore the positive guidance strategy of higher vocational college students’consumption behavior under the background of big data by analyzing the problems of higher vocational college students’consumption behavior under the background of big data.