网络位置、产品创新战略与创新绩效——以中国制造企业为样本

Network Location,Product Innovation Strategy and Innovation Performance—Taking Chinese Manufacturing Enterprises as Samples

以创新网络理论与产品创新战略理论为基础,本文将网络位置视为重要的外生性创新资源并作为模型的独特前置因素,以279家中国制造企业为样本,运用因子分析、回归分析以及Bootstrap方法实证研究产品创新战略与创新绩效问题。从技术、市场、设计三个维度将产品创新战略划分为技术推动型、市场拉动型和设计驱动型三种类型,进而厘清网络位置、三种产品创新战略以及创新绩效之间的逻辑关系,从产品创新视角清晰揭示不同网络位置影响企业创新绩效提升的内在机理和具体路径。研究结果表明,网络中心位置和中介位置均会显著促进企业绩效提升;三种产品创新战略分别在网络中心位置影响创新绩效过程中发挥显著的中介效应;但在网络中介位置影响企业创新绩效过程中,技术推动型产品创新战略的中介效应不显著,市场拉动型和设计驱动型产品创新战略则分别发挥显著中介效应。最后对研究结果进行分析和理论解释,以期对指导中国制造企业积极利用创新网络资源、选择适合自身发展的产品创新战略以促进绩效提升具有一定参考价值。

Based on the value network theory and the product innovation strategy theory,this paper regards the network location as an important exogenous innovation resource and a unique front model element,using a sample of 279 Chinese manufacturing enterprises,through the factor analysis,the regression analysis and the bootstrap method for empirical research.From three dimensions of technology,the market and design,the product innovation strategy can be divided into three types of the technology-driven strategy,the market-driven strategy and the design-driven strategy.Then,the logical relationship among the network location,three kinds of product innovation strategies and the innovation performance is clarified,and from the perspective of product innovation,this paper clearly reveals the inner mechanism and a specific path of different network location affecting enterprise innovation performance improvement.The results show that both the center location and the intermediary location of the network can significantly promote enterprise performance;the three product innovation strategies play a significant intermediary role in the process of network center position influencing enterprise performance.However,in the process of network intermediary location affecting enterprise innovation performance,the intermediary effect of the technology-driven strategy is not significant,while the market-driven and the design-driven play a significant mediation effect respectively.Moreover,further analysis and theoretical explanation are provided to guide China's manufacturing enterprises to actively use value of network resources and choose suitable product innovation strategy to promote their performance.