针织女装同质化影响因素的AHP评价模型的建立

Homogenization Factors of Women’s Knitwear: An AHP-based Analysis

通过调查问卷确定影响针织女装的同质化影响因素的4个一级评价指标,并在此基础上细化出13个二级指标,利用层次分析法(AHP)对各级评价指标进行分层、量化综合分析,计算出各评价指标对上一层的相对权重,结果发现:产品特征在所有的评价指标中所占权重最高,对针织女装同质化的影响程度最大;营销策略的权重最低,对其影响程度相对较弱。

The 4 first-class and 13 second-class evaluation indexes that caused the homogenization of women’s knitwear were determined by questionnaire. Furthermore,the indexes were layered and weighted by analytic hierarchy process( AHP) method. It was found that product features had the highest weight in all evaluation indexes and the greatest impact on the homogenization of women’s knitwear,while the marketing strategy had the lowest weight and relatively weak influence on it.