非遗保护视角下怀化侗族体育文化与乡村旅游融合发展研究

Research on the Integrated Development of Huaihua Dong Nationality Sport Culture and Rural tourism from the Perspective of Intangible Culture Protection

从非遗保护视角下,根据怀化侗族体育文化的发展现状与乡村旅游发展现状分别作出调查,分析得出怀化侗族体育文化与乡村旅游融合发展存在以下问题:同质性,单一性,低素质,滞后性等相关问题。通过总结体育文化与乡村旅游融合发展规律,提出促进侗族体育文化与乡村旅游融合发展和带动非遗事业发展以下策略开发一种全新并不可复制的旅游模式;开创丰富多彩的乡村旅游产品;提高服务人员修养;定期参加最新市场开发培训等。

From the perspective of intangible cultural heritage protection,according to the current situation of Huaihua Dong Nationality sports culture development and rural tourism development,surveys are carried out respectively.Results show that Huaihua Dong Nationality sports culture and rural tourism integration development has the following problems:homogeneity,oneness,low quality,and lagging.By summarizing the rules of the integrated development,this paper proposes the following strategies:to promote the integrated development and drive the development of intangible cultural heritage to develop a new and non-replicable tourism model;to create rich and colorful rural tourism products;to improve the training of service personnel;to hold the latest market development training regularly and so on.