基于“物联网+小程序”视域下智慧零售发展路径研究

Research on the Development Path of Smart Retail Based on the "Internet of Things+Applets"

在物联网时代,小程序为智慧零售发展带来新机遇。但在线上线下的零售推广中,往往伴随“数据悖论”和“长尾悖论”现象的此消彼长,造成线上线下发展不均衡,制约智慧零售的创新发展。本项目将基于此问题,深入了解“数据悖论”和“长尾悖论”理论本质,在“物联网+小程序”视域下,利用好“长尾效应”普惠整个零售业态,降低“数据悖论”影响,探究深度挖掘智慧零售数据价值的发展路径。

In the era of the Internet of Things,applets bring new opportunities to the development of smart retail.However,in the online and offline retail promotion,the phenomenon of"data paradox"and"long tail paradox"often goes hand in hand with each other,resulting in uneven development of online and offline development and restricting the innovation and development of smart retail.Based on this problem,this project will deeply understand the theoretical nature of the"data paradox"and"long-tail paradox",and from the perspective of"Internet of things+applets",make good use of the"long-tail effect"to benefit the entire retail industry and reduce"data paradox"influence,explore the development path of deep mining of the value of smart retail data.