融媒体时代党报如何发挥评论“地方特色”

当前,随着媒体新格局的深刻调整与改造,新闻传播已进入全媒体传播的新时代,传统媒体地位不断地受到挑战。因此,在新的历史条件下,党报言论也要坚持创新与时俱进,以增强说服力、感染力和吸引力。笔者结合多年新闻工作经验,阐述在融媒体的发展当下,党报言论如何突破自我改进创新,从而发挥更有效的影响力、传播力。

At present,with the profound adjustment and transformation of the new media pattern,news communication has entered a new era of all media communication,and the status of traditional media is constantly challenged.Therefore,under the new historical conditions,the party newspaper's speech should also adhere to innovation and keep pace with the times,so as to enhance its persuasion,appeal and attraction.Based on years of news work experience,the author expounds how to break through the self-improvement and innovation of the party newspaper speech,so as to play a more effective influence and communication power.