全域旅游背景下的旅游文化品牌设计——以宁夏博物馆为例

Tourism Culture Brand Design in the Context of All-for-one Tourism, Take Ningxia Museum as an Example

从"景点旅游"模式走向"全域旅游"模式是我国新阶段旅游发展的具有深远意义的战略变革。积极推进全域旅游在宁夏旅游业的发展应用可促进宁夏旅游资源、相关产业、生态环境、公共服务、机制体制、政策法规、文明素质等多方面、全方位、系统化的优化提升。文章综合宁夏区域经济发展特点和宁夏博物馆特殊性,提出可以开展以宁夏博物馆为重点推广对象的全域旅游,以达到"试点先行""典型示范"的目的,实现经济提升和文化传播的效果。

From "scenic-spot tourism" mode to "all-for-one tourism" mode is a profound strategic change of China’s tourism development in the new phase. Actively promote the development and application of all-for-one tourism in Ningxia to promote the optimization and improvement of tourism resources, related industries, ecological environment, public services, mechanisms and systems, policies and regulations, and civilized quality in an all-round and systematic way. Combined witg the characteristics of Ningxia regional economic development and the particularity of Ningxia Museum, it is proposed that the all-for-one tourism with Ningxia Museum as the key promotion object can be implemented, so as to achieve the purpose of "pilot first" and "typical demonstration", achieving the result of economic promotion and cultural communication.