树立党的亲民形象 不断增加党的凝聚力——以十九大报告中的“大白话”为切入点的分析

Establishing the party’s image of being close to the people and increasing the party’s cohesion——An Analysis of the "Vernacular" in the Report of the Nineteenth National Congress

“大白话”是中国共产党独特的话语方式,由于通俗易懂,深入人心,很容易为群众记住并传播,其有效的将中国共产党所主张的宗旨、理念和价值追求传达给了人民群众。在十九大报告中,易于为群众理解和接受,充满说服力和感染力的“大白话”,树立了中国共产党富于凝聚力、号召力、认同力和公信力的亲民形象。

"Vernacular"is a unique way of discourse of the Communist Party of China.Because it is easy to understand and penetrate into the hearts of the people,it is easy to remember and spread for the masses.It effectively conveys the purpose,idea and value pursuit advocated by the Communist Party of China to the masses.In the report of the Nineteenth National Congress,the"vernacular language"which is easy to be understood and accepted by the masses and full of persuasion and appeal has established the image of the Chinese Communist Party as a people-friendly one with cohesion,appeal,recognition and credibility.