摘要
随着信息技术的飞速发展,现阶段我国进入互联网时代,互联网的兴起给人类的生活带来了诸多便利,同时,诸多新鲜事物兴起,例如网络营销。营销作为实体经济发展中不可或缺的一环,有极为重要的研究意义。文章通过研究网络营销和传统营销的差异,为我国企业整合网络营销和传统营销提出建议。
With the rapid development of information technology,China has entered the Internet era at this stage.The rise of the Internet brings many conveniences to human life,and at the same time brings many new things,such as the rise of online marketing,which is an indispensable part of the real economy.
作者
李睿智
Li Ruizhi(Jingchu Institute of Technology,Jingmen,Hubei 448000)
关键词
网络营销
传统营销
比较
network marketing
traditional marketing
comparison
