基于“工作室制”的大学生新媒体创新创业实践研究

Research on College Students’ New Media Innovation and Entrepreneurship Based on “Studio System”

随着"互联网+"时代的到来,大学生结合专业开展新媒体创新创业实践活动越来越普遍。在认识新媒体的发展现状和特点基础上,把握新媒体工作室制的基本内涵,分析基于"工作室制"的大学生新媒体运营的主要商业模式,探讨高职院校如何基于"工作室制"展开大学生新媒体创新创业实践,培养学生的创新创业思维,增强学生的企业管理和项目运营能力。

With the advent of the"Internet+"era,it is becoming more and more common for college students to carry out new media innovation and entrepreneurship practice activities in combination with majors.Based on the recognition of the status quos and features of the new media,it grasps the basic connotations of the new media studio system,and analyzes the main commercial mode of college students’operation of the new media based on"studio system",and explores how to carry out new media innovation and entrepreneurship practice activities based on"studio system",cultivate students’innovative entrepreneurial thinking,and enhance students’capabilities of business management and project operation.