如何有效构建市场营销专业实践教学体系

How to Construct the Practical Teaching System of Marketing Major Effectively

在高职教育以就业为导向的时期,结合营销岗位的职业特点,构建以应用能力为核心的营销专业(市场营销专业)人才的实践教学体系是当前营销专业建设的主要任务。文章结合四川工程职业技术学院营销专业(市场营销专业)实践教学体系的模式及运用成果,对高职营销专业(市场营销专业)实践教学体系的构建作出探索性研究。

The vocational characteristics of the marketing post in the period of employment oriented in Higher Vocational Education,constructing the practical teaching system of marketing professionals with the core of the application ability is the main task of the current marketing major construction.This article combines the model and application of the practice teaching system of marketing major in Sichuan Engineering Technical College;it also makes an exploratory study on the construction of the practice teaching system of marketing major in higher vocational education.