基于PEST分析的我国跨境电商竞争环境研究

Research on China’s Cross-border E-commerce Competition Environment Based on PEST Analysis

[目的/意义]旨在为跨境电商可持续发展提供政策建议和支持。[方法/过程]运用PEST宏观环境分析模型,从政治、经济、社会、技术四个方面分析我国跨境电商所处的宏观竞争环境。[结果/结论]政府对跨境电商出台的政策和扶持力度,地区经济发展水平等是影响地区跨境电商发展的主要原因,并从政治、经济、社会、技术四个方面提出了相应的政策建议。

[Purpose/significance]The paper intends to provide policy advice and support for sustainable development of cross-border e-commerce.[Method/process]With PEST macro-environmental analysis model the paper analyzes the macro-competition environment of cross-border e-commerce in China from four aspects:politics economy society and technology.[Result/conclusion]The government’s policy and support for cross-border e-commerce and the regional economic development level etc.are the main reasons affecting the development of cross-border e-commerce in the region.In addition the paper puts forward corresponding policy recommendations from four aspects:politics economy society and technology.