七十二候视觉化设计探索与文化传播

VISUAL DESIGN EXPLORATION AND CULTURAL COMMUNICATION OF 72 PENTAD

传播传统文化"七十二候",表达其文化主旨内涵,找到适应新媒体环境的传播方式。以"七十二候"作为主要研究对像,通过调查法对七十二候文化的起源和发展进行简单梳理。运用图像特征提取法,提炼出七十二候的色彩、图形,以此为基础,进行视觉化设计与衍生设计。阐明当前包括七十二候在内的传统文化可借鉴故宫文创案例,将文化资源转换成IP,再做成文化产业。并列举七十二候推广的方式与方法设想。七十二候本身具备丰厚的文化内涵和底蕴,能够为文创产品及文创产业提供新的灵感。视觉化设计有助于提高大众认知度,使优秀的传统文化重新焕发生机。

Aim To disseminate the traditional culture of "72 pentad ",express its cultural connotation,and find a way to adapt to the new media environment. Methods The main research object was "72 pentad " and the origin and development of the 72 pentad culture were simply sorted out through investigation. Using the method of image feature extraction,the color and graphics of 72 pentad tables are extracted. On this basis,visual design and derivative design are carried out. It is pointed out that the current traditional culture,including the 72 pentad,can draw lessons from the Forbidden City literary creation case,convert cultural resources into IP,and then become a cultural industry. And lists 72 pentad and methods of promotion. Conclusion 72 pentad have rich cultural connotations and connotations,which can provide new inspiration for creative products and industries. Visual design helps to improve public awareness and revitalize excellent traditional culture.