定义“主视觉设计”

DEFINING THE KEY VISUAL DESIGN

厘清主视觉设计的产生原因、产生过程与基本概念。通过分析主视觉现象的相关规律与性质、整理相关文献得出主视觉设计的产生原因与产生过程。通过剖析实践案例,归纳出主视觉设计的工作范围与行动内核,进而对其概念进行总结。得出主视觉设计的完整概念。总结出针对主视觉现象的研究对主视觉设计理论与实践研究具有决定性意义,并为主视觉设计理论体系的进一步发展提供底层理论基础。

Clarify the occurrence reason,occurrence process and basic concept of key visual design.Derive the occurrence reason of key visual design from analyzation on the internal cause of key visual phenomenon and its related rules.By sorting out the relevant literature,analysis of practical cases,Summed up the scope of work and action core of the key visual design,and then summarized its concept system.obtain the complete concept of key visual design.It is concluded that the study of key visual phenomenon are of decisive signi cance to the study of key visual design theory and practice.And provide a theoretical basis for the further development of the key visual design theory system.