农产品在电商中的营销现状、问题及对策

Research on the current situations, problems and countermeasures of e-commerce mode sales of agricultural products

农产品生产与供应关系着人们的日常生活,随着经济、社会的快速发展,新兴的农产品电子商务销售模式推动了农产品产业的快速发展。文章通过调研农产品电子商务的现状,分析了目前农产品电子商务模式存在的问题,提出加快农村电商发展的对策和建议,助推乡村振兴。

The production and supply of agricultural products are closely related to the daily life of people.With the rapid development of economy and society,the emerging E-commerce sales model of agricultural products has promoted the development of agricultural products industry at a fast speed.By investigating the current situation of e-commerce of agricultural products,this paper firstly analyses the existing problems of e-commerce mode of agricultural products,and then puts forward countermeasures and suggestions to speed up the development of e-commerce in rural areas,so as to promoteruralrevitalization.