历史文物的影像叙事与文化认同建构——以《我有传家宝》为例

Image Narration of Historical Relics and Construction of Cultural Identity——Taking “I Have a Family Heirloom” as an Example

中国文化源远流长,是取之不尽的文化宝藏和蓬勃创造力的不竭源泉。中央电视台综合频道推出的文化收藏类节目《我有传家宝》,以"宝"为载体讲故事、话温情、传文化。这个节目以历史文物为媒介传播礼文化,通过建构积极有效的谈话场,设置趣味环节,运用多视听手段等叙事策略,营造了轻松活泼与古风古韵并存的叙事风格,激活了观众的文化记忆,引发了观众的情感共鸣,促进了文化认同的建构。探索这个节目的内涵、运作模式和影像叙事的创新手法,对深入挖掘传统文化资源、打造经典文化类节目具有启示性意义。

Chinese culture has a long history and is an inexhaustible source of cultural treasures and vigorous creativity. CCTV comprehensive channel launched the cultural collection program of "I Have a Family Heirloom", with "heirloom" as the carrier to tell stories, to narrate one’s belief in tradition and to spread culture. This program with historical relics as the ritual culture media and through the construction of positive and effective conversation, sets up interesting links, uses more audio-visual means such as narrative strategy to create a relaxed and lively the narrative style, activates the audience’s cultural memory, causes the audience’s emotional resonance, and promotes the construction of cultural identity. The paper explores the connotation, operation mode and innovative methods of video narration of this program, which will be enlightening significance for digging into traditional cultural resources and create classic cultural programs.