“抖音”教学短视频“三性两化”特征分析及其对微课设计的启示

Analysis of “Tik Tok” Teaching Short Videos and the Enlightenment to Micro-course Design

通过分析"抖音"APP上的教学短视频,总结出"抖音"教学短视频具有"三性两化"特征--简短与亲民性、丰富与开放性、共享与互动性、学习自主化与实践导向化。与常规微课相比,"抖音"教学短视频形式更简、内容更碎、范围更广、黏性更强、反馈更快。在此基础上,提出了优化微课设计的7点启示:明确学习主体、快速响应学习者需求,添加娱乐成分,加强互动设计,简化教学设计,选用适当形式,区分不同场景,借鉴人人参与的众创模式。"抖音"教学短视频作为一种新兴的个性化微课,有助于推动常规微课迭代升级,提升吸引力和教学效果,走向可持续发展。

Through the analysis of the teaching video on the APP called "Tik Tok",it is concluded that "Tik Tok" teaching videos have the "three characteristics and two features"--simplicity and affinity,richness and openness,sharing and interaction,independent learning and practice orientation.Compared with conventional micro-courses,"Tik Tok" teaching short videos are simpler in form,more fragmented in content,wider in scope,stronger in stickiness and faster in feedback.On this basis,this paper puts forward seven suggestions for optimizing micro-course design:clarifying learning subjects,quickly responding to learners’ needs,adding entertainment elements,strengthening interactive design,simplifying teaching design,selecting appropriate forms,distinguishing different scenes,and learning from the crowd innovation mode in which everyone participates.As a new personalized micro-course,Tik Tok"teaching short videos are helpful to promote the iterative upgrading of regular micro-course,improve the attraction and teaching effect,and move towards sustainable development.