媒介融合视阈下央视《新闻联播》改革开放四十周年系列报道创新分析

Analysis of the Series Reports Innovation on the 40th Anniversary of the Reform and opening-up of CCTV Primetime News from the Perspective of Media Convergence

中央电视台《新闻联播》改革开放40周年系列报道充分发挥中央厨房和传播矩阵作用,采用了数据新闻等新形式,从多元视角进行报道,取得了良好的传播效果。

The series reports on the 40th anniversary of the reform and opening-up of CCTV Primetime News give full play to the role of central kitchen and communication matrix,adopt new forms like data news,cover stories from multiple perspectives,and achieve good communication effect.